Source report
Where leads come from and which sources convert.
Lead volume by source
| Label | Leads |
|---|---|
| Website Form | 4820 |
| Facebook / Meta | 5140 |
| Google Ads | 2260 |
| 2710 | |
| Walk-in | 1380 |
| Phone Enquiry | 1120 |
| Imported | 640 |
| API / Webhook | 350 |
Conversion rate by source
| Label | Conversion |
|---|---|
| Website Form | 16.8 |
| Facebook / Meta | 11.6 |
| Google Ads | 17.8 |
| 18 | |
| Walk-in | 29.1 |
| Phone Enquiry | 16.8 |
| Imported | 6.6 |
| API / Webhook | 10.9 |
Source performance
| Source | Leads | Share | Admissions | Conversion |
|---|---|---|---|---|
| Website Form | 4,820 | 26.2% | 812 | 16.8% |
| Facebook / Meta | 5,140 | 27.9% | 596 | 11.6% |
| Google Ads | 2,260 | 12.3% | 402 | 17.8% |
| 2,710 | 14.7% | 488 | 18% | |
| Walk-in | 1,380 | 7.5% | 402 | 29.1% |
| Phone Enquiry | 1,120 | 6.1% | 188 | 16.8% |
| Imported | 640 | 3.5% | 42 | 6.6% |
| API / Webhook | 350 | 1.9% | 38 | 10.9% |
| All sources | 18,420 | 100% | 2,968 | 16.1% |